1968 Ford Mustang California Special: Unique & Rare

The 1968 Ford Mustang California Special, a unique variant of the first-generation Mustang, originated from a Shelby Automotive, Inc. design proposal. Ford dealers in California requested a special model to boost sales; its visual resemblance to the Shelby Mustang distinguishes it. The California Special’s features, including its non-functional scoops and twist-lock hood fasteners, were aimed to capture the allure of high-performance vehicles.

Alright, buckle up buttercups, because we’re about to embark on a sun-soaked journey back to the golden age of American muscle! I’m talking about the Ford Mustang, baby! This wasn’t just a car; it was a cultural phenomenon, a symbol of freedom, rebellion, and hair blowing in the wind. From its debut in 1964, the Mustang galloped its way into the hearts of millions, becoming an icon almost overnight. It was the car to be seen in.

But, like a Hollywood blockbuster, there were spin-offs. And, one of the coolest, and definitely the most regionally flavored, was the 1968 Mustang GT/CS. This wasn’t your run-of-the-mill pony car; it was a limited-edition, West Coast wonder, a shout-out to the California dreamin’ lifestyle. Imagine the beach, the babes, and the roar of a V8 under the hood.

So, what’s the game plan here? We’re going to dive headfirst into the story of this special ‘Stang. From its genesis in the minds of savvy Ford dealers to its eye-catching design, and its modern-day collectibility, we’ll uncover what makes the GT/CS a true automotive legend. Get ready for a ride filled with history, style, and a whole lotta horsepower!

The Golden State’s Influence: Birth of a Special Mustang

The Muscle Car Era: Setting the Stage for Performance and Style

Picture this: it’s the mid-1960s. America is buzzing with energy, rock and roll is blaring from every radio, and the need…the need for speed is in the air! This was the heart of the Muscle Car Era, where raw horsepower and aggressive styling reigned supreme. Cars weren’t just modes of transportation; they were statements. Big engines, bold designs, and a whole lot of attitude defined this golden age, setting the perfect backdrop for something truly special. Car manufacturers had their own idea of the American Dream, and they had to compete and one-up each other by any means necessary.

Ford Motor Company’s Marketing Approach in the 1960s

Ford, always the innovator, knew how to play this game well. They weren’t just selling cars; they were selling a lifestyle, an image. Their marketing campaigns were slick, targeting a young, energetic demographic eager to break free from the mundane. Ford understood the power of connecting with their audience on an emotional level, creating a desire that went beyond just needing a vehicle to get from A to B. What did this mean? Regional focused cars became quite the buzz around town.

Shelby American’s Contribution to Mustang Design and Performance

Enter Carroll Shelby, the legendary racer and car builder. His collaboration with Ford injected a serious dose of performance and attitude into the Mustang. The Shelby Mustangs were brutal, track-ready machines, and they added a huge amount of credibility and performance cachet to the entire Mustang lineup. Shelby’s influence on design and performance can’t be overstated; it’s what really cemented the Mustang’s reputation as a true American icon. The Shelby American brand took the Mustang and made it into an absolute monster!

The Rise of Marketing & Regional Specials in the Automotive Industry

As competition intensified, manufacturers got smarter. Why sell the same car to everyone when you could tailor it to specific markets? This led to the rise of regional specials, cars designed and marketed to appeal to the unique tastes and preferences of different parts of the country. This was automotive marketing at its finest, and the GT/CS was a shining example of this trend. It was like Ford was saying, “Hey California, we made this just for you!”

California Ford Dealers’ Role in Initiating the GT/CS Project

But the GT/CS wasn’t just dreamed up in a Ford boardroom. It was the California Ford dealers themselves who saw a need and took the initiative. They knew their market better than anyone, and they recognized a growing demand for something a little different, something that captured the spirit of the Golden State. They approached Ford with the idea, and the rest, as they say, is history.

California Car Culture: Understanding the Demand for Unique, Stylish Cars

And what is the spirit of the Golden State? Sun, surf, and style! California car culture has always been about more than just getting around; it’s about expressing yourself. The demand for unique, stylish cars was huge, and California was a hotbed for customization and modification. The GT/CS was designed to tap into this very specific desire, offering a factory-built special that perfectly embodied the California vibe. It was a smart car for smart people, and they knew it.

Designed for the West Coast: A Detailed Look at the GT/CS Styling

Okay, buckle up, Mustang enthusiasts, because we’re about to dive deep into what made the California Special so darn special – its killer good looks! This wasn’t just another Mustang; it was a style statement, a love letter to the California car culture of the late ’60s. Let’s break down the design elements that made this pony car a true standout.

Exterior Styling: Sun, Sand, and Speed

• Fascia (Front & Rear): Forget your run-of-the-mill Mustang face! The GT/CS boasted a unique front end, often featuring Lucas or Marchal fog lamps (depending on the state!). The rear got a makeover too, with a molded fiberglass decklid and end caps, giving it a longer, leaner profile. It’s all about that West Coast vibe, baby!

• Side Scoops: These weren’t just for show (though they sure looked good!). The GT/CS sported non-functional side scoops, adding a touch of aggression and mimicking the Shelby Mustangs. They were strategically placed to enhance the car’s sleek lines, making it look fast even when standing still.

• Taillights (Shelby): Talk about eye-catching! The GT/CS borrowed those gorgeous sequential taillights from the Shelby Mustang. This feature alone made it instantly recognizable and gave it a serious cool factor. The direction indicators were so cool

• Striping/Decals: Let’s talk tape stripes – but not just any tape stripes! The GT/CS typically featured a bold stripe running along the side, often with the “California Special” script proudly displayed. The exact design and placement could vary slightly, adding to the car’s individual character.

• Badging: You gotta let ’em know what you’re driving, right? The GT/CS proudly wore its identity with distinctive badges. Look for the “GT/CS” emblems on the side and rear, announcing its special status to the world.

• Fog Lamps: Crucial for those foggy California mornings (or just looking cool cruising down the boulevard), the GT/CS often came equipped with fog lamps. These were typically mounted in the grille, adding to the car’s aggressive stance and improving visibility.

Interior Features: Cruising in Comfort

• Standard Mustang Interior Elements: While the exterior got a lot of love, the GT/CS retained many of the standard Mustang interior elements. This included the classic Mustang dashboard, seating, and gauges. No need to reinvent the wheel, right?

• Optional Interior Upgrades and Packages: But fear not, you could still spice things up! Buyers could opt for various interior upgrades and packages, such as woodgrain trim, deluxe seating, or a center console. These options allowed owners to personalize their GT/CS and add a touch of luxury to their ride.

Under the Hood: What Made the GT/CS Tick?

Alright, car buffs, let’s peek under the California Special’s hood and see what really made it special. It wasn’t all just sleek lines and those oh-so-cool side scoops. We’re talking about the heart of the beast: the engine and transmission options. Ford gave buyers a couple of choices here, balancing performance with… well, more performance. Let’s dive in!

Engine Options: Picking Your Poison (of Power!)

• The 289 Cubic Inch V8: The Reliable Roar
  • This was the base engine, and don’t let “base” fool you. The 289 was a solid performer, a true workhorse known for its reliability and pep.
  • Available in multiple configurations offering horsepower ratings from 195 hp to 271 hp.
  • Think of it as the dependable friend who’s always up for a cruise, but can still throw down when needed.
• The 302 Cubic Inch V8: The Upgrade with Extra Grunt
  • For those craving a bit more oomph, there was the 302. Slightly larger and generally producing more power, the 302 gave the GT/CS a noticeably more aggressive feel.
  • Generally rated around 230 horsepower, providing a punchier acceleration and mid-range torque.
  • This was the engine for the driver who wanted to feel that California sun on their face as they zipped down the highway.

Transmission Time: Stick or Shift?

Now, how did all that power get to the wheels? You had two choices, each catering to a different driving experience.

• Manual Transmission: For the Purist
  • A proper stick shift let you row through the gears and feel truly connected to the car.
  • Usually a 3-speed or optional 4-speed manual, giving the driver full control over the engine’s power band.
  • Ideal for the driver who wanted maximum engagement and a sportier driving experience.
• Automatic Transmission: Effortless Cruising
  • For those who preferred a more relaxed driving experience, the automatic transmission was the way to go.
  • Offered smooth, effortless gear changes.
  • Perfect for cruising down the Pacific Coast Highway with one hand on the wheel and the other enjoying the view.

Is That Really a GT/CS? Spotting a Genuine California Special

Okay, so you’ve found a ’68 Mustang that’s catching your eye. It’s got that certain something that whispers “California Special”. But before you start dreaming of cruising down the Pacific Coast Highway, let’s pump the brakes for a sec. Not all Mustangs wearing a GT/CS badge are the real deal. Some are cleverly disguised imposters! Don’t worry; we’re here to turn you into a GT/CS detective!

First thing’s first, we’re diving headfirst into the world of Vehicle Identification Numbers (VINs). Think of it as the Mustang’s DNA. Each character tells a story, and for a real GT/CS, that story has to add up. This isn’t just about knowing your numbers; it’s about decoding them!

Decoding the Mystery: Cracking the VIN Code

Alright, grab your magnifying glass (or just your phone, let’s be real) and get ready to become a VIN wizard! This is your first line of defense against those sneaky fakes. Here’s a simplified breakdown of how to use the VIN to suss out a GT/CS. Remember, this is a general guide, and consulting a dedicated Mustang VIN decoder is always a good idea!

• Plant Code: Usually represented by a letter, this tells you where your Mustang was born. Keep in mind California Specials were assembled at various plants.
• Body Code: This is a crucial piece of the puzzle. You’re looking for codes that signify a Mustang coupe or fastback. Knowing the correct body code is vital, as the GT/CS was only available in those body styles.
• Engine Code: This indicates the engine the car originally came with. While a GT/CS could have come with different engines, the presence of a non-original engine doesn’t automatically disqualify it, but it raises a flag for further inspection.
• Production Number: This is simply the sequential number of the car as it rolled off the assembly line.

Beyond the Numbers: Spotting the Real GT/CS Features

Okay, so the VIN checks out… good start! But a savvy scammer might’ve just swapped a VIN tag. That’s why you need to be able to spot the other tell-tale signs of a genuine GT/CS. These are the details that really set it apart.

• The Fascia Factor: A genuine GT/CS rocks a unique front and rear fascia. The front usually features Lucas or Marchal fog lamps, which are different than standard Mustang lamps. The rear is often fiberglass with Shelby-style taillights (more on those later!).
• Side Scoop Secrets: Check out those side scoops! A real GT/CS has non-functional side scoops placed just behind the doors.
• Tail Light Tales: Ah, those sequential taillights! These are a signature GT/CS feature, borrowed from the Shelby Mustangs. Make sure they light up in that oh-so-cool sequence!
• Stripes and Badges: Pay attention to the striping. The GT/CS typically had a unique stripe that ran along the lower portion of the body. Also, keep an eye out for the GT/CS emblems. These were usually found on the fenders and sometimes on the dashboard.

Remember: Documentation, documentation, documentation! Original paperwork, build sheets, and dealer invoices are GOLD when verifying a GT/CS. The more you have, the better.

Numbers Game: Production and Rarity of the GT/CS

Okay, let’s talk numbers! Ever wonder how many of these sweet GT/CS Mustangs actually rolled off the assembly line? It’s a question every potential owner or enthusiast ponders, and understanding the production figures is key to grasping just how special these cars truly are. Now, getting to the exact number is like trying to count grains of sand on a California beach, but we’ve got some pretty reliable figures.

So, How many were made?

The generally accepted figure is around 4,118 GT/CS coupes cruised out of the factory, alongside a smaller number of convertibles, clocking in around 251 . That may sound like a lot, but remember, this was only for one model year and primarily aimed at the California market. Compared to the total Mustang production numbers, the GT/CS was a drop in the bucket, making it inherently more unique. The California dream car with a production run dream!

Rarity: What Makes Some GT/CS Mustangs Extra Special?

Okay, so we know the total production numbers, but what about rarity? Well, here’s where things get really interesting. Not all GT/CS Mustangs are created equal! Several factors influence how rare – and therefore, how valuable – a particular GT/CS might be. It’s like finding that perfect wave on the California coast; some are just better than others.

• Engine Options: Which engine did the original owner choose? The 289? Or a 302?
• Transmission: Is it a manual or automatic?
• Color: Certain colors were less common than others, immediately boosting the rarity factor. A less common color could turn heads and hike up the value!
• Options: Did it have air conditioning? A console? Power steering? The more options a GT/CS has, the rarer it becomes, especially if those options are desirable.
• Documentation: Cars with original paperwork, like the build sheet or window sticker, are incredibly desirable because they verify the car’s authenticity and options. It’s like having a treasure map that proves the car’s story!
• Condition: The more original and well-preserved a GT/CS is, the rarer and more valuable it becomes. Finding one in pristine condition is like discovering a time capsule from the golden age of muscle cars!

So, the next time you see a GT/CS, remember it’s not just a Mustang; it’s a piece of California history, and understanding the numbers game helps you appreciate just how special each one truly is.

Challenges of Restoration: Common Issues and Solutions for Restoring a GT/CS

So, you’ve got your hands on a GT/CS that needs some love? Awesome! But let’s be real, restoring one of these beauties isn’t always a walk in the park. Think of it as an archeological dig, but instead of dinosaur bones, you’re unearthing rusted metal and faded dreams. One of the biggest hurdles is rust, that sneaky culprit that loves to hide in the rocker panels, floor pans, and around the rear window. Finding a GT/CS that hasn’t succumbed to the tin worm is like finding a unicorn riding a skateboard. If rust is present, media blasting and welding in new metal are often necessary.

Another common issue? Body damage. These cars have lived lives, and sometimes those lives involved fender benders or worse. Dents, dings, and bondo jobs are practically guaranteed. Correcting these imperfections requires skilled bodywork, and in some cases, replacing entire panels.

Then there’s the engine, oh boy, the engine. Original 289s and 302s can be temperamental, especially if they’ve been neglected. Rebuilding an engine to its original specifications is a must for a true restoration, which means finding a mechanic who knows their way around classic Ford V8s. Don’t underestimate the electrics either! Classic Mustangs have electrical gremlins that can keep you up at night. Sorting out wiring harnesses, replacing faulty components, and ensuring everything works correctly (lights, gauges, etc.) can be a real headache.

Sourcing Parts and Maintaining Originality: Guidance on Finding Correct Parts

Okay, so you know what needs fixing. Now comes the fun part: finding the right parts. This can be like searching for a needle in a haystack, especially when it comes to GT/CS-specific items like the fiberglass rear decklid spoiler, side scoops, or those distinctive taillights.

First up, embrace the internet! Online Mustang forums and classic car parts suppliers are your best friends. Sites like NPD, CJ Pony Parts, and Mustangs Plus are goldmines for restoration parts. Don’t be afraid to network! Talk to other GT/CS owners, join online groups, and attend Mustang shows. You never know where you might find that elusive part you’ve been searching for.

When sourcing parts, always prioritize originality. Reproduction parts are often available, but they might not be exact matches to the originals. For critical components like body panels or engine parts, try to find NOS (New Old Stock) or used original parts in good condition. Be prepared to pay a premium for these, but it’s worth it for the sake of authenticity.

Tips for Preserving a GT/CS Mustang: Best Practices for Long-Term Care

So, you’ve poured your heart, soul, and bank account into restoring your GT/CS. Now, you want to make sure it stays in top condition for years to come. Here are some tips for preserving your classic pony:

• Storage: If you’re not driving your GT/CS regularly, store it properly. A garage or covered storage unit is essential to protect it from the elements. Use a car cover to prevent dust and scratches.
• Regular Maintenance: Don’t let your GT/CS sit idle for too long. Start it up regularly and take it for short drives to keep the fluids circulating and prevent seals from drying out. Change the oil, check the fluids, and inspect the brakes regularly.
• Detailing: Keep your GT/CS clean and shiny with regular detailing. Wash it by hand with a gentle car soap and protect the paint with a quality wax or sealant. Pay attention to the interior as well, cleaning the upholstery and protecting the vinyl or leather.
• Climate Control: If you live in an area with extreme temperatures or humidity, consider investing in a climate-controlled storage unit. This will help prevent rust and damage to the interior.
• Documentation: Keep detailed records of all the work you’ve done on your GT/CS, including receipts, photos, and any historical documents you may have. This will not only help you maintain the car properly but also increase its value if you ever decide to sell it.

Worth its Weight in Gold: Market Value and Collectibility Today

So, you’re thinking about diving into the world of the ’68 Mustang GT/CS, huh? Smart move! But let’s talk brass tacks – what’s one of these beauties actually worth? Buckle up, because the answer isn’t as simple as checking the price tag on a new car. We’re dealing with classic iron here, where history, condition, and a whole lotta love play a big part.

• Market Value:

  • Rough Condition: A GT/CS needing a serious makeover could fetch anywhere from $25,000 to $40,000. But remember, that’s before you even think about new paint, interior, or chasing down those elusive original parts.
  • Driver Quality: A solid, road-worthy GT/CS that you can hop in and enjoy? Expect to pay somewhere in the ballpark of $40,000 to $60,000. This is your weekend cruiser, ready for car shows and ice cream runs.
  • Restored Condition: Now we’re talking! A meticulously restored GT/CS, brought back to its former glory, can easily command prices from $60,000 to over $100,000.
  • Concours Condition: The crème de la crème. A GT/CS in concours condition – meaning it’s basically perfect, judged against the highest standards – can fetch a premium, often exceeding $120,000, and sometimes even more for ultra-rare configurations.

• Factors influencing the value of a GT/CS

  • Condition: This is the big one. A pristine, rust-free example will always be worth more than one that’s been sitting in a field for the last 30 years. Be honest about the car’s condition – a little rust repair now can save you a ton of money (and heartache) later.
  • Originality: The more original parts a GT/CS has, the higher its value. Purists love seeing those factory components.
  • Documentation: Got the original window sticker, build sheet, or owner’s manual? Hang on to them! These documents provide valuable proof of authenticity and can significantly increase the car’s value.
  • Options: Certain factory options, like a 4-speed manual transmission, power steering, or air conditioning, can make a GT/CS more desirable and, therefore, more valuable.
  • Location: Cars located in areas with higher demand, or those that were originally sold in California, might command slightly higher prices due to regional interest.
  • Story: A car with a documented history, especially if it involves a notable owner or a unique story, can be worth more.
  • Restoration Quality: A professionally restored car is often more valuable than a DIY job, as it ensures the work meets high standards.

A Lasting Legacy: The GT/CS Impact on Mustang Culture

California Dreamin’ at the Auto Shows

Picture this: it’s 1968, bell-bottoms are in full swing, and the air crackles with the scent of exhaust fumes and fresh ideas. The California auto show circuit was the place to be, and Ford wasn’t about to miss out. They rolled out the GT/CS, a Mustang that screamed “West Coast cool,” and the response was electric.

This wasn’t just another car reveal; it was a statement. The GT/CS, with its Shelby-inspired looks, unique scoops, and that unmistakable California swagger, turned heads and dropped jaws. The crowds were digging the custom look, the sleek lines, and the feeling that this Mustang was something special. It was a visual feast that contributed significantly to the early buzz and desirability of the model. It showed Ford was paying attention to what the California market wanted.

Dealerships: The GT/CS’s Best Friends

Now, let’s talk about the unsung heroes of the GT/CS story: the California Ford dealers. These weren’t just salespeople pushing metal; they were ambassadors of cool, spreading the gospel of the California Special. Ford recognized the power of local dealerships to understand the California market.

These dealerships were crucial. They knew what their customers wanted, and they knew how to sell it. They hosted special events, decked out their showrooms, and got the word out about this unique Mustang. Their enthusiasm and expertise transformed the GT/CS from just another model into a must-have icon. It was a perfect example of regional marketing done right, with dealerships playing a pivotal role in the car’s initial success.

The Enduring Allure: Still Cruisin’ After All These Years

Fast forward to today, and the GT/CS still has a hold on Mustang enthusiasts’ hearts. It’s more than just a car; it’s a symbol of a time, a place, and a feeling. It represents the freedom of the open road, the creativity of custom car culture, and the sheer coolness of the 1960s.

The GT/CS occupies a special place in the Mustang’s history. It wasn’t the fastest, the rarest, or the most powerful, but it had something that few other cars could match: character. That’s why collectors and restorers are so passionate about these cars. They’re preserving a piece of automotive history, a slice of California dreaming, and a testament to the enduring power of a well-designed, well-marketed, and genuinely cool Mustang. It remains a highly desirable and instantly recognizable classic, solidifying its legacy within the Mustang community.

So, there you have it! The ’68 Mustang California Special – a true gem from the golden age of muscle cars. Whether you’re a seasoned collector or just starting to appreciate classic rides, this pony car definitely deserves a spot on your radar. Happy cruising!